Address: 31-43 Steinway St, Astoria, Queens (Steinway Section) - G,R,V to Steinway St.

Submarina California OutsideNew York City's (and the East Coast's) first Submarina California opened this past Thursday in Astoria, Queens. The sandwich shop is located in the back of a Häagen Dazs.

I visited on opening night and a corporate manager from San Diego was present, still mentioning rules to the staff and providing other guidance. I was immediately informed that I could get a six-inch sub, chips, and a drink for $5. I went for the turkey club, which was carefully prepared. In fact, the mustard, the only sauce I chose, was spread across the bread with a knife. An interesting vegetable available was alfalfa sprouts, which I also chose.

Unfortunately the sandwich photo I took was mysteriously lost by my TweetDeck iPhone app. The sandwich was large and certainly tasted refreshingly different than Subway or Quiznos - the closest comparison would be Jimmy John's, a 875-store chain of sub shops mostly found in college towns.

I highly recommend giving Submarina a try. You can even have a dessert from Häagen Dazs at the conclusion of your meal!

Submarina California Inside

Address: 372 Fulton St., Downtown Brooklyn - Jay Street / Borough Hall A,C,F Station

Arby's Brooklyn 1
The long-awaited "World's Most Beautiful Arby's" opened last Thursday on the Fulton Mall. Aside from the amazing historic interior, this Arby's also features an "Arby's Express" counter by the entrance which is generally line-less and only serves cold sandwiches.

If you want any of the traditional menu items you must queue up along the right wall and place your order at the back counter. You then receive an order number and then wait for your order to the left side.

This Arby's features suburban-style self-serve soda fountains and sauce pumps. There's even a "ring if the service was great" bell by the door on your way out. Ring it and the entire staff will shout "thanks guest you're the best." Cute, but it can get a little ridiculous during the heavy lunch crowd.

Overall I was very satisfied with my Large Beef & Cheddar Combo order on the day after the grand opening.

Arby's Brooklyn 2
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Just this past June Checkers opened their first Brooklyn location on Court Street. Since then Checkers has rolled out across Brooklyn with several new locations opening. Late summer also brought a location in the Financial District and recently a location in Jamaica, Queens has opened, giving Checkers a presence in all five boroughs.

New locations in Brooklyn & Queens:


Brooklyn:

1611 Broadway at Eldert St (Bushwick): I visited this location yesterday. It's another non-typical Checkers, seating 19 and having no drive through. For a photo and a longer review, check out BushwickBK.com's article.

970 Flatbush Ave. at Albemarie Rd (Flatbush) : I've got nothing on this location except that Google Maps pairs it with Papa John's.

797 Pennsylvania Ave at Linden Blvd (East New York): This one ran into some problems getting its signs approved. No word on if it's open yet. Based on the permit applications, this location will have at least one drive-through (remember, Checkers likes having two). My guess is it will be more like the Staten Island location with no seating but a pick-up window.
Here is the most recent Google Street View capture - my guess is it's replacing the car wash:

 

Queens:

83-45 Parsons Blvd at Coolidge Ave (Jamaica): No word on this one either, but Google Street View shows two red canopies behind a McDonalds at the same address. It certainly looks like a drive-through.


Remember that the last two locations above are listed on Checkers' website but there's no other confirmation that they're open. Use the location finder to get the most accurate phone number and give the location a call before heading out.

Address: 83-17 Northern Blvd, Queens. 7-Train to 82nd St / Jackson Heights to Q33 bus (LaGuardia Airport-bound) to Northern Blvd.

Frisby in QueensColumbian chicken chain Frisby, ("Pollo Frisby") only has one location in all of North America, and that happens to be right here in New York City on Northern Boulevard in Jackson Heights, Queens.

At first glance Frisby looks like you're average fast food chicken chain: There are brightly-lit signs out front, posters advertising product everywhere, and even a mascot. However, the experience is somewhat different.

I always stand out when I wander into a fast food establishment for the first time. I stand there, neck strained upward, glancing at the menuboard for several minutes. This tradition was interrupted today as the manager handed me a printed out menu.

Frisby's menu consists of fried chicken items and sides. I ordered a combo of chicken wings and fries. However, Frisby's definition of "chicken wings" is not in tune with the common U.S. fast food definition: They are literally big fried wings of chicken.

After placing my order (and paying the $7.99 plus tax) the experience became truly unique. I was given beverage cup and a metal pole with a number attached to it and asked to sit down. I filled up my cup with Diet Pepsi, not even bothering with a lid or straw. I also grabbed some napkins and then sat down at a table.

Almost immediately a member of the staff came over and placed down a placemat, which was essentially a tray liner. I also received three packets of honey, two packets of ketchup, more napkins, a lid, a straw, and, the best part, two plastic gloves! About a minute later the same staff member brought me my food on a tray, which she unloaded onto my placemat.

I was a bit bewildered by the gloves. I obviously recognized their purpose, but the idea of eating with them on seemed very strange to me. I compromised with my inner-anxiety and put one on, leaving my other hand in the more accustomed uncovered state.

The chicken with honey tasted quite great, while the fries were average. I got through the meal rather quickly and cleanly (the glove served its role well). I was not responsible for clearing off my table, something I'm quite used to from my days in  Germany and Austria.

Ultimately, a dinner at Frisby is worth experiencing. I plan on returning again in the near future to try something else off the menu, especially the extensive side dish list.
Address: 541 6th Ave at 14th St, Manhattan - F,V Trains to 14th St; L-Train to 6th Ave

Euro-McDonalds-NYC-1
Traditional fast food chains don't exactly have a great image in New York City. They are generally associates with 1980s decor, overflowing trash bins, dirty tables, long food and bathroom lines, and poor and slow service. This seems to have been the accepted norm for over two decades, but a recent wave of hip (and clean) chains such as Chipotle, Qdoba, and Baja Fresh is starting to shift expectations.

The McDonald's experience in New York City is generally dismal. Many, if not all of the characteristics described above tend to be part of the experience. Recently the chain has begun to attempt to change its image in the United States, entering "the coffee wars" with Starbucks and Dunkin' Donuts. Similar "warfare" has been waged for over a decade in Europe, where McDonald's has had to compete with a culture of coffeehouses and a culture generally more embracing of coffee varieties beyond plain diner-style. This experience has generally been branded "McCafé" and can be found in many larger cities outside the United States, including Montreal.

In more recent times, the "distinctly non-plain American interior" has spread to the restaurant portion of McDonald's. In Europe this generally consists of an IKEA-style interior, and that's exactly what has been brought to 6th Avenue at 14th Street.

Euro-McDonalds-NYC-2
The menu is the same as any New York City McDonald's. However, you get to enjoy your Big Mac while lounging in comfortable wide chains with high backs. Besides this lounge-like seating there is also a "laptop bar" on the second floor with cushioned bar-stool seating.

Another distinguishing feature appears to be friendlier service from the staff (which wears black uniforms). During my visit the manager stood on the customer side of the counter and reassured customers that their order was on the way. Later she asked me how my meal was. There was also far more table cleaning going on during my visit versus a regular NYC McDonald's.

Euro-McDonalds-NYC-3
One vestige of an unwelcoming NYC McDonald's peculiarly remains: The "no loitering" sign which mentions a maximum table stay of 20 minutes "while consuming food". While this rule didn't seem to be enforced (my stay was around 30 minutes), this seems rather ridiculous to me in light of what McDonald's is trying to achieve here. We all know the average Starbucks stay is more around 45 minutes. But maybe its presence is merely a formality.

All-in-all a layout rollout such as this would benefit McDonalds' image in New York City. Unfortunately, given the multitude of operators and franchisers throughout the city, I don't think we'll be seeing an abundance of these "euro-chic" McDonald's citywide anytime soon.


Euro-McDonalds-NYC-4

3-57 Saint Nicholas Ave, Ridgewood, Queens. L-Train to Myrtle-Wycoff Aves.

Pollo CamperoPollo Campero is a Guatemalan fast food chicken chain. It arrived in the United States in 2002 and currently has three locations in New York City: Ridgewood, Corona, and Washington Heights. A Sunset Park location closed within a year of its opening.

The Ridgewood location is brand new, having opened in July of this year. It is easy to reach as it's only a block from the Myrtle-Wycoff Avenues L-Train station and Brooklyn's Bushwick neighborhood. This restaurant is rather large and even has a small indoor playground similar to what you would find at a suburban McDonalds. The dining area was extremely clean during my visit and the tables were even lightly decorated with colorful tissue paper. Latin music via XM/Sirius satellite radio was playing and some customers were even dancing!

The Pollo Campero menu is split about 50/50 between fried and grilled chicken. There are several small sides available, your choice of which is included in the combo meals, as well as several extra slides, such as a small salad, available at an extra cost. Combo meals also include the choice of either bread or tortillas.

I chose the 1/4 white meat chicken meal ($6.49 plus tax) and chose coleslaw as a side (the meals generally have a specific side mentioned but you can substitute), as well as tortillas. Beverage options include a self-serve soda fountain and several tropical beverage options which the staff will dispense for you. There is a salsa bar next to the soda fountain and also a ketchup pump (always a big plus).

The presentation of the meal was excellent. The chicken was served on a real plate along with the tortillas, which were in a plastic wrapper. My coleslaw came in a bowl and was a larger portion than I had expected.

The meal was absolutely delicious. The grilled chicken had a flavorful coating, was moist, and practically fell off the bone. The coleslaw was of a relatively coarse cut and tasted fresh and not overly-mayonnaise-like. I didn't really have a clue what to do with the tortillas, as I was eating the chicken off the bone, so I simply ripped off pieces of them as I went along.

Overall this is a restaurant worth checking out. The healthy options will certainly be appreciated by many, and the clean and welcoming appearance is certainly leagues better than the average New York City chicken chain. One can only hope that this chain will continue to expand throughout the city.

Fun fact: Both Pollo Campero's Ridgewood and Washington Heights locations are on (completely unrelated) Saint Nicholas Avenues.
KFC / Taco Bell in GreenpointHere are some updates for the beginning of the Fall 2009 Fast Food Season:

Greenpoint's KFC / Taco Bell Opened Today

Not revolutionary news, but this new location, which replaces a strange Taco Bell / Pizza Hut / Blimpie / Carvel / random coffee place location from the late 90s, is in the modern-day Yum! Brands co-branding style like you would see in the suburbs. Quite the departure from the pick-up-only, teller-window-style KFC locations found elsewhere in the city. You can find this new location in the Key Foods Plaza.

Baja Fresh Opens 2nd Manhattan Location

Right by Times Square this location is already extremely popular. A full review will follow.

Checkers Opens 2nd Brooklyn Location

Checkers continues its expansion throughout the five boroughs by opening its second Brooklyn location on Flatbush Avenue in Prospect Park South / Flatbush.

Submarina California Update

After my recent post on the lack of progress on New York City's first Submarina California in Astoria, the kind Submarina team has responded with an update:

"Out of respect for Häagen-Dazs's busy summer season, Submarina halted construction. The Submarina is scheduled to resume construction during the 4th quarter. Submarina looks forward to introducing the Best Subs Under the Sun® to New York City."
Sounds reasonable, and I'm sure we can't wait to try a California-style sub! Be sure to check out Submarina on Twitter.
A&W / Long John Silver'sCurrently there are no A&Ws or Long John Silvers' in New York City. An A&W existed until recently on Hyden Blvd., Staten Island, but it's no longer in existence (it's now "Mike's Souvlaki Express").

So where can you find these two Yum! Brands chains? New Jersey and Long Island, with the later's locations being slightly closer. Here's a rundown:

A&W:
Menu:
"All-American food" (hot dogs, hamburgers, root beer)
Co-branded with: Mostly KFC, occasionally Long John Silvers, rarely Pizza Hut, increasingly rarely not co-branded.
Closest locations to NYC: Jerico and Levittown Long Island (both can be reached by LIRR + bus in about 90 minutes from Penn Station). (Location Finder)

Long John Silver's:
Menu: Fried seafood
Co-branded with:
Mostly KFC, occasionally A&W or Taco Bell, increasingly rarely not co-branded.
Closest locations to NYC: Hicksville (walking distance from LIRR stop, one hour from Penn Station) and Farmingdale, Long Island (Location Finder)

Photo credit: Photo by Xenophod. Licence Information
513 West End Ave, Jersey City, NJ - See detailed transit instructions below.

Dairy Queen in Jersey CityDairy Queen is a chain you won't currently find in New York City. However, it's one that's in reach.

There are three locations between the New Jersey Turnpike and the Hudson River (see map), but only one is somewhat convenient to reach with public transportation. So if you're ready for a road track trip to get a Blizzard, just follow these somewhat simple instructions:

  1. Get to New Jersey: Currently the PATH costs $1.75 each way and the best spot to catch it for this trip is World Trade Center. (You can also ride from Midtown or West Village, but there are variables so let's keep it simple). From World Trade Center you can't go wrong: Just take any train one stop to Exchange Place.

  2. HBLR Train to Dairy Queen
  3. Get to near the Dairy Queen: Go upstairs and board a West Side Avenue-bound light rail train ($1.50 each way - every other southbound train will go there). Ride until the final stop.

  4. Walk a couple blocks: The direction is north. It is to the right after you descend the stairs to West Side Avenue. It's about a five-minute walk and it will be on the left side of the road past Union Street.
All-in-all this will probably cost you an hour each way from Lower Manhattan and $6.50 total in non-MTA transit costs. But you really want that Blizzard, don't you?
3143 Steinway St, Astoria, Queens (Steinway Section) - G,R,V to Steinway St.

Submarina California Coming SoonWhen I published my "Summer's Over Let's Eat" article at the beginning at the month I made an assumption:

Grub Street "Coming Soon" article + 1.5 months = Submarina California Astoria complete.

However, upon a visit to Astoria (Steinway Village) this past weekend I found the Submarina California no further in progress than mentioned in the July 20 article. The awning logo still has a "coming soon" banner hanging below it, and inside the Häagen-Dazs it will co-brand with there is no evidence of any construction activities.

So no exotic Californian sub chain anytime too soon. However, the Häagen-Dazs itself is worth a visit - Excellent shakes, friendly staff, and, during my visit, free coffee!

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